Batch’d Sets Its Sights on Sweet Expansion with Ambitious Growth Plans
Leeds-based artisan dessert retailer Batch’d has announced major expansion plans that will see the company double its number of outlets and staff within the next three years.
The growing bakery brand, which launched just five years ago, is already making its mark across the United Kingdom – and now aims to turn its success into a national phenomenon.
A Recipe for Growth
Currently operating 25 sites across Yorkshire, Scotland, the North West, the Midlands, and London, Batch’d is known for its irresistible brownies, doughnuts, and cookies – all handcrafted daily by regional bakeries in Yorkshire.
Alongside its sweet treats, the brand also serves up milkshakes, ice cream, and speciality drinks, attracting dessert lovers of all ages.
With an ambitious target of reaching 50 sites by 2029, Batch’d plans to increase its workforce from 145 to 300 over the next three years. The company’s supply chain – primarily based in the Yorkshire region – has already expanded in response to rising demand, and further job creation is expected as Batch’d continues to grow.
Funding Fuels Expansion
Batch’d’s expansion strategy has been strengthened by a £1.1 million investment from Finance Yorkshire, which will be used to open new locations in shopping centres, travel hubs, and high streets.
The company is also exploring repurposed shipping containers as standalone dessert outlets – an innovative and flexible approach designed to bring its products to more customers in outdoor retail environments.
In addition, Batch’d is developing a mobile app to offer exclusive deals, promotions, and a customer loyalty programme – a move that reflects the company’s commitment to combining artisan quality with modern convenience.
Craftsmanship Meets Innovation
Batch’d Managing Director said that the company’s growth is built on a simple but powerful philosophy – maintaining quality and freshness while continually innovating.
They explained that their bakeries make quality artisanal products in Yorkshire, which are delivered daily across the country. What’s more, they work closely with their bakers to develop new and exciting products.
That variety and commitment to craft is what sets them apart in the bakery sector. Finance Yorkshire’s support will allow them to open more stores and create new jobs – both in Yorkshire and beyond.
Finance Yorkshire’s Continued Support for Regional Business
Finance Yorkshire’s latest investment in Batch’d is part of its broader mission to fuel regional business growth.
The organisation recently completed a positive three-year review, during which it supported 70 SMEs, helping to create and safeguard more than 780 jobs and attract £30 million of private sector investment.
Looking ahead, Finance Yorkshire expects its growth, seedcorn, and loan funds to reach £50 million by 2027, providing vital capital to help more SMEs across Yorkshire and the Humber expand and innovate.
A Sweet Future Ahead
With its blend of artisan quality, creative innovation, and community-based growth, Batch’d is fast becoming one of the North’s most inspiring success stories.
As it targets £20 million in turnover by 2029, up from £6.5 million today, the company’s focus on local craftsmanship and national ambition shows how regional businesses can thrive on the UK stage.
From humble beginnings to a national dessert favourite, Batch’d’s journey is proof that with the right ingredients – passion, innovation, and regional pride – growth can indeed be sweet.
News Credits: Dessert retailer receives £1.1M investment
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