Jones Village Bakery Fires Up £20 Million Production Line in Major Expansion Drive
Jones Village Bakery has switched on a brand-new £20 million production line at its headquarters on Wrexham Industrial Estate, marking a major milestone in its post-fire resurgence and future growth plans.
The state-of-the-art line, which took 14 months to install, has already doubled the company’s roll-making capacity and is expected to create 60 new jobs by next summer. It forms a central part of a wider £47 million investment package designed to boost production, modernise facilities and secure long-term growth for the Welsh bakery business.
That wider investment includes plans to convert and extend a storage facility on the nearby site of the company’s previous bakery, which was destroyed by a devastating fire in 2019. Turning a location of loss into a base for future expansion has become a powerful symbol of the company’s resilience and ambition.
The latest investment also follows a change in ownership. In June 2024, Jones Village Bakery was acquired by the Menissez Bakery Group for an undisclosed sum, giving the Wrexham-based business the backing of a major international bakery player while retaining its local roots and craft baking heritage.
The CEO hailed the new roll production line as a fantastic investment that will help the business keep pace with a growing appetite for its products.
They commented that it’s the same old story; if you make fantastic products and provide excellent customer service, it will invariably create demand, which underlines the simple formula that sits behind the firm’s continued success.
They also paid tribute to the workforce behind the project, explaining that the team had worked like trojans to get the new line built, commissioned and integrated under a demanding 14-month schedule, including an intense final push over just two days to bring everything online.
At the heart of the new facility is some of the most advanced bakery technology currently available. The equipment, sourced from the Netherlands, has been selected to deliver both scale and quality, enabling Jones Village Bakery to produce significantly more rolls without losing the character and consistency associated with craft baking.
The project was masterminded by the group head of engineering, who explained that the new roll line has significantly increased capacity while still relying on the skills of experienced craft bakers – just without the heavy manual work that traditionally went with the job.
It’s advanced, highly sophisticated equipment that mimics what you do in a craft bakery, they stated, emphasising that the new technology has been designed to complement, not replace, the expertise of the bakery’s people.
Looking ahead, the engineering lead confirmed that as the business moves into next summer, when demand naturally rises, the expanded line will support a total of around 60 new roles, further strengthening the local jobs market in and around Wrexham.
The group head of operations echoed the sense of momentum and optimism around the site, saying they felt the business was really going places and that the new production line made them feel part of something very special.
Furthermore, they pointed to the flexibility the new line brings, allowing the bakery to serve its customers in different ways and respond more quickly to changing market demands. But above all, they stressed that the real strength of Jones Village Bakery lies in its people.
The people are what makes the business. Investing in them, training them and encouraging them is what they are all about as a manager.
In Conclusion
With a multi-million-pound investment, cutting-edge equipment from Europe, and a strong emphasis on supporting and developing its workforce, Jones Village Bakery is positioning itself for a new chapter of growth – one built on modern technology, traditional skills and a determination to turn past setbacks into future success.
In the wake of a destructive fire, a major acquisition and a complex 14-month installation project, the launch of the new £20 million roll line stands as a clear statement of intent: this is a bakery with its roots in Wales, its eyes on new opportunities, and a firm belief that great products and great people will always rise.
News Credits: Jones Village Bakery opens new £20M production line
Things you may also like: