Sainsbury’s Whole Chickens Go Trayless to Reduce Their Plastic Waste
The use of disposable plastic items harms our environment, including both our land and oceans, and also has a negative impact on climate change. Sainsbury’s, a prominent UK retailer, has removed single-use plastic trays from their by Sainsbury’s whole chicken range in a significant effort to reduce plastic waste. The retailer’s decision is predicted to prevent 140 tonnes of plastic waste per year, aiding in the conservation of our planet for future generations.
Sainsbury’s has completely eliminated plastic trays from their own brand range of whole chickens. This change will reduce the usage of single-use plastic trays by at least 50%, with this implementation covering a total of five products, including all whole chickens ranging from extra-small to extra-large.
These products are now widely available for all customers across the United Kingdom, and also online. It has been stated that by using the new trayless products, it will allow customers to use less single-use plastic at home, which will also help decrease the amount of plastic waste that ends up in landfills and oceans.
Sainsbury’s has said that their goal is to reduce its usage of own brand plastic packaging by 50%, by the end of 2025, as a part of their commitment to plastic reduction. The trayless by Sainsbury’s whole chicken range is just one part of this ongoing commitment.
Sainsbury’s trayless whole chicken packaging can still be fully recycled too, and to facilitate recycling, Sainsbury’s has placed flexible plastics recycling points at the front-of-store; encouraging customers to recycle the film packaging responsibly and conveniently, rather than adding to the plastic waste that ends up in landfills.
Sainsbury’s has taken a critical step towards reducing plastic waste with its trayless by Sainsbury’s whole chicken range, after setting an ambitious target of halving its entire plastic use by the end of 2025, the new range is a perfect example of how retailers can meet customer demand while taking action to reduce plastic waste; which coincidentally, also offers up inspiration for them to follow suit and make similar changes themselves.
The intention of the move is to decrease the amount of plastic waste and pollution, as well as to aid in protecting the planet for future generations. Sainsbury’s is setting a great example by taking responsibility for reducing their plastic waste, and it is important for other retailers to follow their lead.
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