All Things Butter: A New Age for British Butter

Six months after its market debut, the British butter brand, All Things Butter, co-founded by renowned chef Thomas Straker and Toby Hopkinson, announces the successful closure of a £2.2 million seed funding round. 

This development follows the brand’s successful product launches in major retailers, like Sainsbury’s, ASDA, and Ocado, indicating a promising trajectory for this burgeoning enterprise.

The seed funding was strategically led by Toby Hopkinson and the brand’s advisor, Gavin Youll. The round was spearheaded by Access Industries with additional support from Active Partners, a consumer-focused investment firm renowned for backing prominent food and lifestyle brands, such as LEON, Rapha, and Honest Burgers

This round also garnered continued interest from high-profile investors, including Hollywood producers Josey McNamara and Thomas Ackerley, celebrated for their roles in producing significant cinematic works in 2023.

This influx of capital aims to catalyse the brand’s rollout into additional national retailers and establish a robust international supply chain. Plans are underway to penetrate the American and Middle Eastern markets, which represent significant opportunities for growth. 

Alongside enhancing distribution, All Things Butter plans to expand its 2024 product range to include diverse flavours, such as Salted, Unsalted, Garlic & Herb, and Chilli, catering to an array of consumer tastes.

A notable aspect of All Things Butter’s business model is its dedication to supporting the British farming community. The brand has committed to donating 1% of its revenue to the Royal Agricultural Benevolent Institution (RABI), reinforcing its commitment to the agricultural sector. 

What’s more, this initiative is part of a broader strategy to promote sustainable farming practices and ensure the welfare of the rural workforce.

Since its inception in November 2023, All Things Butter has experienced remarkable market acceptance, evidenced by the sale of nearly 250,000 blocks of butter. 

This success is largely attributed to the brand’s innovative approach to butter production, which includes a unique double-churning process employed at Brue Valley Farm – a site with a long-standing heritage in butter making. 

The brand’s approach not only emphasises quality and craftsmanship but also appeals to modern culinary enthusiasts who value both tradition and innovation.

Reflecting on the funding, the co-founders express gratitude and excitement about the future, stating that securing this investment enables them to accelerate their vision of bringing chef-led, heritage butter to a global audience. 

They went on to add further that they are not just selling butter; they are advocating a movement towards greater appreciation and innovative use of traditional dairy products.

In conclusion, All Things Butter is poised to redefine the landscape of the dairy industry by blending traditional practices with contemporary tastes. With a robust start, strategic investor backing, and a clear mission, the brand is well on its way to becoming a staple in both national and international markets. 

As All Things Butter continues to grow and evolve, it promises to bring more than just flavour to the table – it brings a revolution in how we think about and consume one of the most fundamental culinary ingredients: butter.

News Credits: All Things Butter secures £2.2m investment

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