All Things Butter Secures Over £530k in Pre-Seed Funding
In a resounding success story for the burgeoning organic dairy sector, All Things Butter, a pioneering start-up led by co-founder Toby Hopkinson and guided by adviser Gavin Youll, has announced a significant pre-seed funding injection exceeding £530,000.
This landmark achievement not only paves the way for All Things Butter’s entry into the UK market but also promises to usher in new employment opportunities. The funding round drew substantial interest from esteemed investors, including the illustrious serial investor Adam Levene and the co-founders of Lucky Chap Entertainment, Josey McNarma and Thomas Ackerley.
The infusion of funds will be primarily allocated towards bolstering working capital and ensuring the seamless production of ample stock to meet the burgeoning retail demand. Additionally, a portion of the investment will be allocated towards strategic advertising efforts, setting the stage for a compelling market debut.
Furthermore, the ambitious team at All Things Butter is gearing up to make some key hires, with immediate plans to appoint an operations manager and a national account manager to steer the company towards unprecedented success.
Co-founder Toby Hopkinson expressed his boundless enthusiasm. He stated that they are thrilled to introduce All Things Butter later this year, showcasing the incredible versatility of their butter. With retail listings confirmed for November and the support of some fantastic investors, All Things Butter is on the cusp of an exhilarating journey, a testament to their tireless efforts in perfecting their fresh formulas, which they can’t wait to see the products on the shelves, and also in the hands of eager consumers.
All Things Butter distinguishes itself through its partnership with Brue Valley Farm, renowned for employing traditional butter-making techniques that include the unique process of twice-churning for unparalleled creaminess and texture. Excitingly, the brand’s upcoming launch, set for November, will feature an enticing lineup of four SKUs: Unsalted Butter, Salted Butter, Garlic and Herb Butter, and Chilli Butter.
Notably, co-founder and accomplished chef Thomas Straker, known for his culinary excellence at Notting Hill hotspot Straker’s, spearheads this innovative venture. In recent developments, Straker has also launched Flatbread within Battersea Power Station‘s Arcade Food Hall. Whereas Toby Hopkinson, Straker’s business partner, brings a wealth of experience in high-growth startups, having previously served as the head of growth at TRIP, the fastest-growing soft drinks brand in the United Kingdom.
In addition to the aforementioned details, it’s worth noting that the pre-seed funding round for All Things Butter attracted attention not only from high-profile investors but also from the broader food and beverage industry. Experts in the field have hailed All Things Butter’s commitment to preserving traditional butter-making methods, seeing it as a refreshing return to artisanal craftsmanship in an age of mass production.
Furthermore, the anticipated launch in November is poised to make a significant impact on the culinary scene, with All Things Butter’s premium product lineup catering to a wide range of tastes and preferences. The introduction of Chilli Butter, in particular, promises to add a fiery twist to the world of gourmet butter spreads.
In conclusion, All Things Butter’s remarkable achievement in securing pre-seed funding exceeding £530,000 not only signifies the dawn of a new era in the organic dairy industry but also underscores the company’s unwavering commitment to quality and innovation.
With a stellar team, traditional craftsmanship, and a delectable product lineup, All Things Butter is poised to leave an indelible mark on the UK market, offering consumers an exceptional and versatile butter experience.
What’s more, as the November launch date draws near, anticipation is building, and the excitement is palpable for what promises to be a delicious success story in the making.
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