Bramble Foods Group Enhances Its Flavorful Repertoire

To further diversify its fine foods portfolio, Bramble Foods Group has officially announced the acquisition of The Bay Tree Food Co. This noteworthy development marks a significant step for both companies, propelling them into an exciting phase of growth and collaboration.

Founded in 1994 by Emma Macdonald, The Bay Tree Food Co has earned a stellar reputation as a Devon-based manufacturer of an array of delectable products, including branded chutney, relish, sauce, and jam. 

Their expertise also extends to crafting own-label and bespoke recipe solutions for retailers and foodservice businesses. The company takes pride in operating a BRC accredited factory in Ivybridge, maintaining the highest standards of quality and food safety.

Meanwhile, Bramble Foods, headquartered in Market Harborough, Leicestershire, is renowned for manufacturing and distributing over 2,000 exquisite products. Their extensive range encompasses preserves, pickles, chutneys, sauces, cakes, biscuits, confectionery, hampers, and seasonal goods. 

With an impressive customer base of around 2,000 clients, Bramble Foods has consistently generated a turnover of £35 million.

The acquisition deal, valued at an undisclosed amount, solidifies Bramble Foods Group’s position as a leading player in the fine foods industry. It comes on the heels of a successful partnership with private equity firm LDC, which has been backing Bramble Foods since December 2021 as part of the Lloyds Banking Group

What’s more, LDC’s support has been instrumental in Bramble Foods’ organic and acquisitive growth strategy, which has paved the way for this latest expansion.

This strategic acquisition aligns with Bramble Foods’ commitment to bolster its branded product offerings and expand production capabilities. The integration of The Bay Tree Food Co into their thriving business will undoubtedly contribute to an even more diverse and flavorful range of culinary delights.

Emma Macdonald, the visionary founder of The Bay Tree Food Co, expressed her enthusiasm for this new chapter, stating that she is thrilled to be working alongside the Bramble Foods team as The Bay Tree Food Co enters the next phase of its growth. Being part of a larger group will accelerate their development and open up exciting opportunities for them in the future. 

Bramble Foods’ Chief Executive, whose tenure has seen remarkable growth in the company’s product range and distribution network, echoed her sentiments by expressing that at the heart of Bramble Foods is an unrivalled range of high-quality food. 

Year after year, they have expanded their food production capabilities and invested in their personalisation services to offer unique bespoke products to their customers. Furthemore, the addition of The Bay Tree Food Co will only further enhance their capabilities.

This acquisition has also received a warm welcome from the employees of The Bay Tree Food Co, who will continue to play a pivotal role in the company’s operations. Their expertise in crafting premium chutneys, relishes, and sauces will be a valuable addition to Bramble Foods’ extensive product range.

In conclusion, the acquisition of The Bay Tree Food Co by Bramble Foods Group signifies a significant stride towards culinary excellence and innovation. Both companies share a passion for delivering exceptional food products, and this collaboration promises to elevate their offerings to new heights. 

As these two culinary giants join forces, the future is bright with tantalising possibilities, ensuring that consumers will continue to savour the finest flavours on their plates. Additionally, with a commitment to excellence, quality, and innovation, Bramble Foods Group and The Bay Tree Food Co are set to leave an indelible mark on the world of fine foods.

News Credits: Private equity backed Bramble Foods Group acquires The Bay Tree Food Co

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