Ella’s Kitchen Takes Sustainable Leap Forward with Recyclable Pouches
In a bold move towards environmental sustainability, renowned baby food manufacturer Ella’s Kitchen has set its sights on making a significant difference in the industry. The company has recently pledged to ensure that an impressive 73% of its pouches are fully recyclable at the kerbside by 2024, marking a remarkable stride towards boosting sustainability both within the brand and across the sector.
Ella’s Kitchen introduced its first ‘monomaterial‘ pouch in May, laying the foundation for a comprehensive transition of its entire pasteurised range to this innovative packaging within the next 18 months. This exciting development brings a technically easier recycling process, eliminating the challenges posed by the current combination of plastic and aluminium in the existing pouches. Crucially, the new monomaterial pouch has successfully navigated the entirety of the United Kingdom‘s recycling system, from kerbside collection through to sorting and recycling.
In a perfect alignment of initiatives, the launch of the recyclable pouches coincided with Ella’s Kitchen’s publication of its sustainability impact report, aptly named “Good Stuff We Do.” This comprehensive report highlights the impressive progress made by the manufacturer in achieving science-based climate targets and identifies areas for further growth. The inclusion of recyclable pouches in their plans is a testament to Ella’s Kitchen’s commitment to sustainability and their relentless pursuit of environmentally responsible practices.
The journey towards fully recyclable packaging does not end here. Ella’s Kitchen is determined to develop a monomaterial pouch for the remaining 25% of their products, addressing the unique challenges posed by a different cooking process. Additionally, the company remains actively engaged with packaging manufacturers to explore potential solutions for transitioning the remaining pouches to materials that are fully recyclable.
However, Ella’s Kitchen’s dedication to making a positive impact extends beyond environmental targets. The sustainability impact report also emphasises the company’s unwavering commitment to social action and better business practices. In the past year alone, Ella’s Kitchen has generously donated over 600,000 pouches to food bank partners, offering much-needed support to vulnerable communities. Furthermore, they have actively supported the Better Business Act in parliament, advocating for greater corporate responsibility and ethical standards.
In conclusion, Ella’s Kitchen’s commitment to sustainability has taken a monumental leap forward with its ambitious plan to make 73% of its pouches fully recyclable at the kerbside by 2024. The introduction of the ‘monomaterial’ pouch and the publication of the “Good Stuff We Do” report showcase the company’s tireless efforts to embrace sustainable practices and lead the way within the industry.
By combining their environmental goals with impactful social action and better business commitments, Ella’s Kitchen demonstrates that corporate responsibility and a better future go hand in hand. A great example set that could easily be followed by other companies who are also looking to make a difference and change within their operations.
Things you may also like: