SHICKEN Receives £4M Investment Boost from Veg Capital

In a momentous leap forward for the plant-based food industry, SHICKEN, the trailblazing purveyor of Asian-inspired plant-based meals, has secured a substantial £4 million cash infusion from Veg Capital

This latest investment serves as a resounding vote of confidence in SHICKEN’s mission to scale up its manufacturing capacity and unleash the global appeal of its restaurant-quality range.

This latest injection of capital brings Veg Capital’s total investment in SHICKEN to an impressive £6 million, earmarked for further capital expenditure to enhance the brand’s already state-of-the-art manufacturing facility. 

The infusion of funds will not only support the acquisition of cutting-edge equipment but also facilitate process optimisation, ensuring heightened efficiency and quality control across all production lines. 

Notably, this strategic investment will also enable SHICKEN to bolster its workforce, fostering job creation and economic growth within the local community, and with an eye towards future-proofing its operations, they are committed to upholding the highest standards of food safety and quality assurance. 

The recent attainment of BRC accreditation for its Kent-based manufacturing site positions SHICKEN as one of the UK’s premier dedicated plant-based, nut-free manufacturers, setting a benchmark for excellence within the industry.

Buoyed by expanded capacity and capability, SHICKEN is poised to diversify its product portfolio, catering to both branded and private label segments across retail and foodservice domains. 

What’s more, the brand’s relentless pursuit of culinary innovation has yielded a tantalising array of offerings, ranging from crowd-pleasing favourites to bold, trend-setting creations. From succulent Teriyaki Kebabs to aromatic Stir-Fry Noodles, SHICKEN’s diverse range of offerings promises to captivate the palates of discerning consumers worldwide.

Moreover, the investment infusion will catalyse SHICKEN’s distribution network in the United Kingdom, propelling it to unprecedented heights while facilitating ambitious overseas expansion initiatives. 

Therefore, with strategic partnerships in place and a growing presence in key markets, SHICKEN is poised to capitalise on the burgeoning demand for plant-based alternatives, cementing its status as a global leader in the space.

Already, the company has demonstrated remarkable growth prospects, projected to quintuple its current trajectory within the next five years. The brand’s recent foray into the fiercely competitive US market through premium retailer Sprouts Farmers Market has yielded promising results, garnering rave reviews from consumers and industry experts alike. Furthermore, strategic listings across renowned establishments, such as Costco UK, Iceland, Sweden, and France underscore SHICKEN’s unwavering commitment to expanding its global footprint.

Reflecting on this momentous milestone, a Co-Founder of SHICKEN expressed profound gratitude for the unwavering support of Veg Capital, hailing them as the ideal partner in their quest for global expansion. 

Embracing the prospect of international growth, they underscored SHICKEN’s unique position as one of the UK’s select BRC-accredited specialist primary plant-based manufacturers. 

Furthermore, the Co-Founder emphasised SHICKEN’s commitment to fostering an ethical and sustainable food ecosystem, aligning seamlessly with Veg Capital’s overarching mission.

In conclusion, SHICKEN’s latest funding milestone marks a watershed moment in its journey towards global prominence. 

Armed with Veg Capital’s unwavering support and a steadfast commitment to excellence, they are poised to redefine the culinary landscape, offering delectable plant-based alternatives that not only tantalise the taste buds but also nourish the body and soul. 

So, as SHICKEN embarks on this transformative journey, it remains steadfast in its dedication to creating a more sustainable and compassionate world – one mouthwatering meal at a time.

News Credits: SHICKEN receives further £4m cash injection from Veg Capital

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