SIDES: A Meaty Collaboration Redefining Healthy Snacking

In a savoury symphony of flavours, New World Foods, the pioneering healthy snacking company within the esteemed Valeo Foods Group, has unveiled its latest culinary masterpiece – SIDES

This groundbreaking series of products marks the company’s maiden collaboration with the internet sensation, the Sidemen, delivering a delectable array of high-protein, low-calorie meat snacks to tantalise taste buds nationwide. 

Drawing inspiration from the Sidemen chicken shops sweeping across the United Kingdom, the SIDES range embodies a fusion of culinary ingenuity and cultural zeitgeist, promising a snacking experience like no other.

Crafted with meticulous attention to detail, the SIDES meat snacks come in three irresistible flavours: the fiery kick of Buffalo Chicken, the smoky allure of Chipotle Steak, and the tantalising sweetness of Korean BBQ Steak. 

Each bite is a testament to the marriage of New World Food’s expertise in healthy snacking alternatives and the Sidemen’s unparalleled influence in the digital sphere.

Speaking on behalf of New World Foods, the CEO expressed profound pride in the collaborative endeavour, highlighting the culmination of over a year of dedicated effort from both teams. 

With the launch of these inaugural flavours under the SIDES brand, the company signals its commitment to redefining the snacking landscape, offering consumers a guilt-free indulgence without compromising on taste or nutrition

Furthermore, the CEO eagerly anticipates the response from both new and seasoned meat snack enthusiasts, heralding the dawn of a new era in healthy snacking.

The Sidemen, comprising the formidable lineup of KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S, bring their collective reach of over 150 million subscribers to the table, propelling their foray into the FMCG space with unparalleled momentum. 

Ethan ‘Behzinga’ Payne, a prominent member of the Sidemen, expressed enthusiasm at the prospect of extending the SIDES experience beyond their renowned chicken shops, making it accessible to consumers nationwide. 

Furthermore, by championing a healthier snacking alternative, the Sidemen aim to democratise the enjoyment of SIDES products, fostering a culture of balanced indulgence for their diverse fan base.

Building upon the SIDES brand’s reputation for flavour innovation, the SIDES CEO emphasised the synergy between SIDES’ signature sauces and the expertise of the Wild West Brand. 

This pairing has resulted in a meat snack range that not only tantalises taste buds but also satisfies cravings without the guilt. As the SIDES team sets its sights on global expansion, they envision a future where SIDES products become synonymous with wholesome indulgence, transcending borders and captivating palates worldwide.

In conclusion, the collaboration between New World Foods and the Sidemen represents a harmonious fusion of culinary excellence, cultural resonance, and entrepreneurial spirit. With the launch of SIDES, consumers are invited to embark on a flavour-packed journey that celebrates the art of snacking while embracing a healthier lifestyle. 

Furthermore, as SIDES emerges as a trailblazer in the healthy snacking arena, it epitomises the power of collaboration to redefine industry norms and inspire culinary innovation.

News Credits: New World Foods and YouTube sensation the Sidemen launch healthy meat snacking range

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