Tetra Pak Revolutionises Circular Packaging
Tetra Pak, a global leader in packaging solutions, has reached a momentous milestone in its pursuit of a circular portfolio by introducing a wider range of packaging solutions utilising certified recycled polymers. This expansion encompasses new formats, product categories, and extends its geographical coverage.
What’s more, this significant progress aligns with the recently proposed Packaging and Packaging Waste Regulation by the European Commission and reinforces the industry’s commitment to supporting the ambitious goals of the EU Green Deal, focusing on climate, circularity, and resilient food systems.
Advancing Sustainability through Recycled Content
Tetra Pak’s latest breakthrough in incorporating recycled content represents a pivotal step towards reducing the industry’s reliance on virgin, fossil-based materials.
By championing the transformation of waste into valuable resources, Tetra Pak’s packaging solutions play a crucial role in fostering a more sustainable future.
Consumers across Europe can now find beverage cartons made with certified recycled polymers on the shelves of their local supermarkets, offering a tangible solution to the plastic waste challenge.
Switzerland’s Dairy Market Leader Pioneers Circular Packaging
Emmi, Switzerland‘s foremost dairy producer, emerges as a vanguard in embracing circular packaging practices. In late 2022, Emmi introduced the world’s first carton using certified recycled polymers as part of its packaging material.
The acclaimed good day Milk Drink, packaged in Tetra Top® 1000 Base carton packages, exemplifies Emmi’s ambitious drive towards circularity.
By aiming to incorporate a minimum of 30% recycled materials into all its packaging by 2027, Emmi sets a remarkable precedent for sustainability in the dairy industry.
Lactalis Group’s Innovative Leap towards Circular Packaging
Furthermore, in a groundbreaking move, Lactalis Group, a prominent global dairy player, also transformed the packaging of its organic ambient liquid cream products in February 2023.
This pioneering initiative represents a breakthrough in France’s packaging landscape, as Lactalis Group spearheads efforts to foster innovative solutions and drive the transition towards a more circular packaging economy.
Elvir’s Bold Step in Sustainable Packaging
What’s more, Elvir, a subsidiary of Savencia Fromage & Dairy, achieved a notable industry first in 2022 by introducing caps for beverage cartons made with certified recycled polymers. This groundbreaking advancement was implemented for their Elle & Vire brand.
Elvir’s forward-thinking approach demonstrates their commitment to sustainability and reinforces the industry’s collective efforts to address the pressing concerns surrounding plastic waste and its environmental impact.
Urgency of Recycling and Sustainability
As the production of fossil-based plastic is predicted to rise by 10.8% between 2021 and 2025, consumer apprehension regarding plastic usage and its environmental implications is intensifying.
Recent surveys reveal that an overwhelming 86% of shoppers express deep concerns about plastic usage and actively seek out products and packages incorporating recycled materials.
This growing awareness propels the urgent need for recycling and the utilisation of recycled plastic as effective strategies to combat the challenges posed by plastic waste.
Tetra Pak’s pioneering advancements in expanding packaging solutions with certified recycled polymers mark a watershed moment in the pursuit of a circular economy.
The industry’s alignment with the EU Green Deal’s ambitious goals on climate, circularity, and resilient food systems is evident through Tetra Pak’s collaborations with market leaders like Emmi and Lactalis Group.
By prioritising recycling and reducing dependence on fossil-based materials, Tetra Pak showcases its unwavering commitment to transforming waste into valuable resources. Moreover, these collective efforts drive the packaging industry forward, paving the way for a more sustainable and environmentally conscious future.
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